Supplementing on-going media advertising are timed Sales Promotions. Here again, our team looks after the lot. These include promotions to B2B and B2C as well as Sales Reward Schemes and Incentives to Sales personnel. Once the strategy and timing is locked down, we prepare concepts and submit to the Regulatory gaming Authority for approval and Permits – both state and national. Then look after the printing and distribution to all stakeholders.

UBD & GREGORY’S FUEL GIVE AWAY

Book stickers with online entry details, shelf wobblers, strips and dump bin POS store displays. A2 Posters for Bookstore outlets. Electronic Entry Form used as an electronic draw to select Sydney & Melbourne Winners.

JOINT PROMOTION

Sales promotion with a major Castrol Distributor featured a fabulous Harley-Davidson prize draw. Trade advertising, PR, POS including a full sized Standee of the prize distributed to all outlets.

TESTIMONIAL PROMOTION

Trade press advertising was used to show the positive results achieved by a major Castrol Fleet customer. The advertisement incorporated an invitation to view the story on Castrol’s website and enter the competition to WIN prizes.

B2C HINO FREE BRAKE INSPECTION PROMOTION

Three month promotion conducted through Hino Dealerships targeting their customers. Included all store POS, Flyers, Trade Press Advertisements and electronic eMailer to customer database.

B2B & B2C CASTROL FIFA WORLD CUP TRADE / PUBLIC PROMOTION

National promotion targeting both Castrol Distributors and consumers of Castrol lubricants. Included full marketing and sales incentive programme for distributors, scratchie cards giving “prizes with every purchase” and major prizes including all expenses paid trips to the FIFA World Cup.

B2B JOINT OEM / PACCAR / CASTROL PROMOTIONS

Regular OEM promotions to Dealership outlets included preparation of all creative, sourcing prizes, arranging legal permits with Gaming Authority, printing POS, eMail Flyers supplied to Dealerships for local distribution, collection of entries, conduct prize draws and phone calls to winners followed by newspaper and postal notifications.

B2B & B2C JOINT OEM & CASTROL’S NATIONAL DISTRIBUTOR PROMOTIONS

OEM promotions to their Dealership outlets included preparation of all creative, sourcing prizes, arranging legal permits with Gaming Authority, printing POS, eMail Flyers. Also regular joint promotions on behalf of Castrol’s distributor outlet stores.